Cindy Breed

Marketing Communications Professional

Breed BioConsulting is directed by Marketing Communications Consultant, Cindy Breed. With over 25 years experience in the life science industry, Ms. Breed is well known and respected in the San Diego biotechnology community for marketing innovative technologies such as NOVEX® electrophoresis products and Invitrogen’s E-Gels. Working as an independent contractor and consultant for the last eight years, Ms. Breed has obtained an impressive client list, taking on projects from interim product management, writing technical guides for complex products, and copywriting for industry leading advertising campaigns, websites, and print collateral.

Before shifting her career to consulting, Ms. Breed completed a successful eight year tenure at Invitrogen (now Life Technologies), starting at NOVEX, before the acquisition in 1999. During this time, Ms. Breed managed all aspects of product marketing for the nucleic acid gels and buffers, and protein and nucleic acid stains and standards product lines for the biotechnology research markets, accounting for 20 million dollars in yearly revenue. She created and implemented highly effective marketing campaigns consisting of product advertisements, technical documents, and corresponding collateral material with placements in all major scientific journals.

Prior to working in product management, Ms. Breed worked as a technical services representative at Stratagene where she acquired a knack for quickly learning complex technologies and effectively educating, communicating, and troubleshooting with scientists. Her career began at the bench at Scripps Clinic and Research Foundation and La Jolla Pharmaceutical Company where she practiced immunology and molecular biology techniques.

Highly regarded for her impeccable attention to detail and commitment to providing clear, accurate, and highly effective promotional and educational materials, Ms. Breed has written over 450 technical documents and publications, and has won industry awards for advertising and new product introductions in the biotechnology and medical device industries.  

Ms. Breed holds a BS in Biology from the University of California, San Diego. She currently resides in San Diego with her husband and two daughters and enjoys tennis, gardening, and keeping current on the latest trends in biotechnology and the life sciences. 

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